Quotation Gruber, Verena. 2011. The Impact of Social Attributes on Brand Equity. AMS Doctoral Consortium, Reims, Frankreich, 19.07.-21.07..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The Impact of Social Attributes on Brand Equity
Event AMS Doctoral Consortium
Year 2011
Date 19.07.-21.07.
Country France
Location Reims

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Gruber, Verena (Details)
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Institute for International Marketing Management IN (Details)
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