Quotation Keusch, Florian. 2011. The influence of the direction of Likert-type scales in web surveys on response behavior in different respondent groups. General Online Research 11, Düsseldorf, Deutschland, 14.03.-16.03..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title The influence of the direction of Likert-type scales in web surveys on response behavior in different respondent groups
Event General Online Research 11
Date 14.03.-16.03.
Location Düsseldorf
Country Germany
Year 2011

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People
Keusch, Florian (Former researcher)
Organization
Institute for Marketing and Consumer Research IN (Details)
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