Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. SSM: A new type of retailer?. In Global Marketing Conference, Hrsg. Korean Academy of Marketing Science, 1243-1251. Tokyo: -.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | SSM: A new type of retailer? |
| Title of whole publication | Global Marketing Conference |
| Editor | Korean Academy of Marketing Science |
| Page from | 1243 |
| Page to | 1251 |
| Location | Tokyo |
| Publisher | - |
| Year | 2010 |
| ISBN | 1976-8699 |
Associations
- People
- Holweg, Christina (Details)
- Lienbacher, Eva (Former researcher)
- Schnedlitz, Peter (Former researcher)
- Organization
- Institute for Retailing & Data Science IN (Details)