Holweg, Christina, Lienbacher, Eva, Schnedlitz, Peter. 2010. SSM: A new type of retailer?. In Global Marketing Conference, Hrsg. Korean Academy of Marketing Science, 1243-1251. Tokyo: -.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | SSM: A new type of retailer? |
Title of whole publication | Global Marketing Conference |
Editor | Korean Academy of Marketing Science |
Page from | 1243 |
Page to | 1251 |
Location | Tokyo |
Publisher | - |
Year | 2010 |
ISBN | 1976-8699 |
Associations
- People
- Holweg, Christina (Details)
- Lienbacher, Eva (Former researcher)
- Schnedlitz, Peter (Former researcher)
- Organization
- Institute for Retailing & Data Science IN (Details)