Quotation Zins, Andreas, Prompitak, Kamontorn. 2010. Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel.. ApacCHRIE Conference 2010, Phuket, Thailand, 12.08-14.08.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Destination Image Measurement: Which technique is best for positioning studies? The case of Thailand and Wellness travel.
Event ApacCHRIE Conference 2010
Year 2010
Date 12.08-14.08
Country Thailand
Location Phuket

Associations

People
Zins, Andreas (Former researcher)
External
Prompitak, Kamontorn (Prince of Songkla University, Thailand)
Organization
Service Marketing and Tourism IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5312 Tourism research (Details)
5320 Marketing (Details)
5321 Market research (Details)
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