Quotation Schweiger, Günter, Hein, Marina. 2009. Grundlagen und Methoden der Intermediaselektion. In: Handbuch Kommunikation, Hrsg. Bruhn,M., Esch, F.R., Langner, T., 839-857. Wiesbaden: Gabler.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Grundlagen und Methoden der Intermediaselektion
Title of whole publication Handbuch Kommunikation
Editor Bruhn,M., Esch, F.R., Langner, T.
Page from 839
Page to 857
Location Wiesbaden
Publisher Gabler
Year 2009

Associations

People
Schweiger, Günter (Details)
Hein, Marina (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
Google Scholar: Search