Quotation Keusch, Florian. 2007. einBLICK. Beschreibung von Konsumentengruppen anhand mehrerer Merkmale. transfer - Werbeforschung & Praxis 52 (4): 58-60.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title einBLICK. Beschreibung von Konsumentengruppen anhand mehrerer Merkmale
Volume 52
Number 4
Year 2007
Page from 58
Page to 60

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Keusch, Florian (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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