Quotation Keusch, Florian. 2007. Marktsegmentierung mittels CHAID und logistischer Regression. transfer - Werbeforschung & Praxis 52 (4): 31-35.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Marktsegmentierung mittels CHAID und logistischer Regression
Volume 52
Number 4
Year 2007
Page from 31
Page to 35
Reviewed? Y

Associations

People
Keusch, Florian (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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