Quotation Ziniel, Wolfgang. 2010. The Effect of Third-Party Product Reviews on Product Choice. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Hrsg. Paul Ballantine, Jörg Finsterwalder, ---. Christchurch, Department of Management, College of Business and Economics: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Effect of Third-Party Product Reviews on Product Choice
Title of whole publication Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC)
Editor Paul Ballantine, Jörg Finsterwalder
Page from -
Page to -
Location Christchurch, Department of Management, College of Business and Economics
Publisher -
Year 2010

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People
Ziniel, Wolfgang (Former researcher)
Organization
Marketing Management IN (Details)
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