Quotation Öberseder, Magdalena, Schlegelmilch, Bodo B., Gruber, Verena. 2011. Why do you not care about CSR? A qualitative study exploring the limited role of CSR in consumption decisions. AMS World Marketing Congress, Reims, Frankreich, 19.7.-23.7..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Why do you not care about CSR? A qualitative study exploring the limited role of CSR in consumption decisions
Event AMS World Marketing Congress
Year 2011
Date 19.7.-23.7.
Country France
Location Reims

Associations

People
Öberseder, Magdalena (Former researcher)
Schlegelmilch, Bodo B. (Details)
Gruber, Verena (Former researcher)
Organization
International Marketing Management IN (Details)
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