Quotation Salzberger, Thomas, Koller, Monika. 2010. On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research. In Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder, Hrsg. Department of Management, College of Business and Economics, 1-8. University of Canterbury, Christchurch:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title On First or On Second Thought - How Response Instructions May Impact on the Quality of Measurement in Marketing Research
Title of whole publication Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC), Paul Ballantine, Jörg Finsterwalder
Editor Department of Management, College of Business and Economics
Page from 1
Page to 8
Location University of Canterbury, Christchurch
Year 2010

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People
Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
Institute for Statistics and Mathematics IN (Details)
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