Reutterer, Thomas. 2010. Entscheidungsunterstützung beim Zielgruppenmarketing. Deutscher Handelskongress 2010, Berlin, 15.11.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Unpublished lecture |
Language | German |
Title | Entscheidungsunterstützung beim Zielgruppenmarketing |
Event | Deutscher Handelskongress 2010 |
Location | Berlin |
Date | Nov. 15, 2010 |
Associations
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)