Quotation Brudermann, Thomas, Fenzl, Thomas. 2009. Word-of-mouth Advertising: An Agent-based Modelling Approach. Proceedings of the 8th International Conference on Research in Advertising, Klagenfurt, Österreich, 25.06.-27.06..


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Word-of-mouth Advertising: An Agent-based Modelling Approach
Event Proceedings of the 8th International Conference on Research in Advertising
Year 2009
Date 25.06.-27.06.
Country Austria
Location Klagenfurt

Associations

People
Brudermann, Thomas (Former researcher)
External
Fenzl, Thomas
Organization
Institute for Multi-Level Governance and Development IN (Details)
Google Scholar: Search