Quotation Spiekermann, Sarah, Rothensee, Matthias, Klafft, Michael. 2011. Street Marketing: How Proximity And Context Drive Coupon Redemption. Journal of Consumer Marketing 28 (4): 280-289.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Consumer Marketing
WU-Journal-Rating new MAR-D, STRAT-D
Language English
Title Street Marketing: How Proximity And Context Drive Coupon Redemption
Volume 28
Number 4
Year 2011
Page from 280
Page to 289
URL http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2050928

Associations

People
Spiekermann-Hoff, Sarah (Details)
External
Klafft, Michael
Rothensee, Matthias
Organization
Information Systems and Society IN (Details)
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