Quotation Ziniel, Wolfgang. 2010. Measuring the Relevance of Third-Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 55-55. Vienna: Universität Wien.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Measuring the Relevance of Third-Party Product Reviews for Customers' Preferences via a Paired Comparison Online Experiment
Title of whole publication Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights
Editor Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich
Page from 55
Page to 55
Location Vienna
Publisher Universität Wien
Year 2010

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Ziniel, Wolfgang (Former researcher)
Organization
Marketing Management IN (Details)
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