Quotation Ziniel, Wolfgang, Ledermüller, Karl. 2010. New Ways of Understanding the Customer: Perceptual Maps from Forum Entries. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 82-82. Vienna: Universität Wien.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title New Ways of Understanding the Customer: Perceptual Maps from Forum Entries
Title of whole publication Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights
Editor Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich
Page from 82
Page to 82
Location Vienna
Publisher Universität Wien
Year 2010

Associations

People
Ziniel, Wolfgang (Former researcher)
Ledermüller, Karl (Former researcher)
Organization
Marketing Management IN (Details)
Institute for Finance, Banking and Insurance IN (Details)
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