Quotation Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. In Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 74-75. Vienna, University of Vienna: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A cross-industry comparison of customer value
Title of whole publication Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights
Editor Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich
Page from 74
Page to 75
Location Vienna, University of Vienna
Publisher -
Year 2010

Associations

People
Zauner, Alexander (Former researcher)
Floh, Arne (Details)
Koller, Monika (Details)
Judt, Ewald (Details)
Organization
Marketing Management IN (Details)
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