Zauner, Alexander, Floh, Arne, Koller, Monika, Judt, Ewald. 2010. A cross-industry comparison of customer value. In Conference Proceedings of 4th German French Austrian Conference, New Directions New Insights, Hrsg. Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, 74-75. Vienna, University of Vienna: -.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | A cross-industry comparison of customer value |
| Title of whole publication | Conference Proceedings of 4th German French Austrian Conference, New Directions New Insights |
| Editor | Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich |
| Page from | 74 |
| Page to | 75 |
| Location | Vienna, University of Vienna |
| Publisher | - |
| Year | 2010 |
Associations
- People
- Zauner, Alexander (Details)
- Floh, Arne (Former researcher)
- Koller, Monika (Details)
- Judt, Ewald (Details)
- Organization
- Marketing Management IN (Details)