Quotation Brudermann, Thomas, Fenzl, Thomas. 2010. Agent-based Modelling: A new approach in viral marketing research. In: EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research, Hrsg. Ralf Terlutter, Sandra Diehl, Shintaro Okazaki, 397-412. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Agent-based Modelling: A new approach in viral marketing research
Title of whole publication EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research
Editor Ralf Terlutter, Sandra Diehl, Shintaro Okazaki
Page from 397
Page to 412
Location Wiesbaden
Publisher Gabler
Year 2010

Associations

People
Brudermann, Thomas (Former researcher)
External
Fenzl, Thomas
Organization
Institute for Multi-Level Governance and Development IN (Details)
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