Quotation Salzberger, Thomas, Koller, Monika. 2010. A new angle on measurement in marketing in the 21st century. Theoretical underpinnings and empirical examples. Global Marketing Conference at Tokyo, KAMS, Tokyo, Japan, 09.09.-12.09..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A new angle on measurement in marketing in the 21st century. Theoretical underpinnings and empirical examples
Event Global Marketing Conference at Tokyo, KAMS
Year 2010
Date 09.09.-12.09.
Country Japan
Location Tokyo

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People
Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
Institute for Statistics and Mathematics IN (Details)
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