Salzberger, Thomas, Koller, Monika. 2010. A new angle on measurement in marketing in the 21st century. Theoretical underpinnings and empirical examples. Global Marketing Conference at Tokyo, KAMS, Tokyo, Japan, 09.09.-12.09..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | A new angle on measurement in marketing in the 21st century. Theoretical underpinnings and empirical examples |
| Event | Global Marketing Conference at Tokyo, KAMS |
| Year | 2010 |
| Date | 09.09.-12.09. |
| Country | Japan |
| Location | Tokyo |
Associations
- People
- Salzberger, Thomas (Details)
- Koller, Monika (Details)
- Organization
- Marketing Management IN (Details)
- Institute for Statistics and Mathematics IN (Details)