Quotation Rößl, Dietmar. 2010. Corporate Social Responsibility as a Component of a Co-operative Member-Relationship Management: Socially Responsible Behaviour of Credit Co-operatives. Journal of Co-operative Studies 43 (1): 23-37.


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Abstract

The term 'Corporate Social Responsibility' (CSR) refers to the stakeholders' demand on firms to act socially responsibly. In an exploratory research project, a stratified sample of 3,000 customers (884 member customers and 2,116 non-member customers in line with the customer structure) of an Austrian credit co-operative was questioned. 342 usable questionnaires (143 member-customers, 199 non-member customers) were returned. These data suggest that members of co-operatives are not only interested in the co-operative's services, but also in other partial benefits. So they are interested in the co-operative itself because they can identify with the values conveyed. In the course of a differentiated co-operative member-relationship management (cMRM), CSR measures, through socially responsible actions, can achieve positive image effects and can contribute to the enhancement of the membership value of certain member types.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Co-operative Studies
Language English
Title Corporate Social Responsibility as a Component of a Co-operative Member-Relationship Management: Socially Responsible Behaviour of Credit Co-operatives
Volume 43
Number 1
Year 2010
Page from 23
Page to 37
Reviewed? Y

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Rößl, Dietmar (Details)
Organization
Institute for Small Business Management and Entrepreneurship IN (Details)
Research Institute for Cooperation and Cooperatives FI (Details)
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