Quotation Bachmann, Reinhard, Neumann, Kerstin. 2010. From handshake to marriage: The example of Austrian Airlines. In: Cases in Strategic Management, Hrsg. Laura Costanzo, 55-66. Berkshire: McGraw-Hill.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title From handshake to marriage: The example of Austrian Airlines
Title of whole publication Cases in Strategic Management
Editor Laura Costanzo
Page from 55
Page to 66
Location Berkshire
Publisher McGraw-Hill
Year 2010
Reviewed? Y

Associations

People
Neumann, Kerstin (Former researcher)
External
Bachmann, Reinhard (University of Surrey, United Kingdom)
Organization
Institute for Strategy and Managerial Accounting IN (Details)
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