Quotation Schlegl, Sandra. 2010. Strukturgleichungsmodelle: Verfahren zur Analyse komplexer Wirkungszusammenhänge. transfer - Werbeforschung & Praxis (1): 61-62.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Strukturgleichungsmodelle: Verfahren zur Analyse komplexer Wirkungszusammenhänge
Number 1
Year 2010
Page from 61
Page to 62
URL http://transfer-zeitschrift.net

Associations

Projects
The Benefits of Non-verbal Attitude Measurement for Brand Management
People
Schlegl, Sandra (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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