Quotation Viola, Loredana, Zauner, Alexander, Koller, Monika, Floh, Arne. 2010. The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Hrsg. Academy of Marketing, 379-386. Coventry University: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups
Title of whole publication Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing
Editor Academy of Marketing
Page from 379
Page to 386
Location Coventry University
Publisher -
Year 2010
ISBN 978-1-84600-0317

Associations

People
Viola, Loredana (Former researcher)
Zauner, Alexander (Former researcher)
Koller, Monika (Details)
Floh, Arne (Details)
Organization
Marketing Management IN (Details)
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