Quotation Koller, Monika, Floh, Arne, Zauner, Alexander. 2010. Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. In Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University, Hrsg. Academy of Marketing, 246-252. Coventry University: -.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge
Title of whole publication Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University
Editor Academy of Marketing
Page from 246
Page to 252
Location Coventry University
Publisher -
Year 2010
ISBN 978-1-84600-0317

Associations

People
Koller, Monika (Details)
Floh, Arne (Details)
Zauner, Alexander (Former researcher)
Organization
Marketing Management IN (Details)
Google Scholar: Search