Quotation Hofbauer, Johanna, Iellatchitch, Alexandre, Mayrhofer, Wolfgang, Meyer, Michael, Schneidhofer, Thomas. 2010. Just another brick in the wall? Idiosyncratic paths to transnationalization: the case of Vienna University of Economics and Business (WU). 26th Colloquium of European Group of Organization Studies (EGOS), Lissabon, Portugal, 01.07-03.07.


RIS


BibTeX

Abstract

During the past decades we have witnessed fundamental changes in the European system of higher education and research. These are characterized by a number of transformations, which also affected the field of business schools in Europe since the early 90ies. The implementation of New Public Management principles reflects the rise of neo-liberal government and answered to the public call for accountability. Managerialist approaches of administration were introduced, and challenged the bureaucratic rationality of the old alma mater. The Bologna process promoted international mobility of management students, followed by the emergence of international accreditation agencies which initially aimed at ensuring the quality of teaching. Meanwhile, accreditation also covers assessment of research and administration (Urgel, 2007), regulating the competition in the market of management education. Due to increasing competition for excellence on the level of students as well as academic staff, application for accreditation has become a must for all business schools who engage actively in interna-tional status competition. Furthermore, placement in international rankings became highly significant to gaining international reputation and is supposed to attract top brains in return. This paper examines how business schools exactly manage the transition to internationalization, driven by accreditation and ranking. More particularly, we investigate the case of WU (Vienna University of Economics and Business, Austria), the biggest European business school and among the oldest institutions of passing on management knowledge in the German speaking area. Despite the opening towards the European and global market, WU still operates as a national institution of higher education and as local provider of management expertise.

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Just another brick in the wall? Idiosyncratic paths to transnationalization: the case of Vienna University of Economics and Business (WU)
Event 26th Colloquium of European Group of Organization Studies (EGOS)
Year 2010
Date 01.07-03.07
Country Portugal
Location Lissabon

Associations

People
Hofbauer, Johanna (Details)
Iellatchitch, Alexandre (Former researcher)
Mayrhofer, Wolfgang (Details)
Meyer, Michael (Details)
Schneidhofer, Thomas (Former researcher)
Organization
Interdisciplinary Institute for Management and Organizational Behavior IN (Details)
Institute for Sociology and Social Research IN (Details)
Institute for Nonprofit Management IN (Details)
Competence Center for Nonprofit Organizations and Social Entrepreneurship WE (Details)
Google Scholar: Search