Ziniel, Wolfgang, Ledermüller, Karl. 2010. Deriving Customers' Product Perception Spaces from Forum Postings. In GOR2010, 12th General Online Research Conference, Hrsg. Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel, 76-77. Pforzheim: -.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Deriving Customers' Product Perception Spaces from Forum Postings |
Title of whole publication | GOR2010, 12th General Online Research Conference |
Editor | Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel |
Page from | 76 |
Page to | 77 |
Location | Pforzheim |
Publisher | - |
Year | 2010 |
URL | http://www.gor.de/gor10/GOR10_proceeding_online.pdf |
Associations
- People
- Ziniel, Wolfgang (Former researcher)
- Ledermüller, Karl (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Finance, Banking and Insurance IN (Details)