Ziniel, Wolfgang, Ledermüller, Karl. 2010. Deriving Customers' Product Perception Spaces from Forum Postings. In GOR2010, 12th General Online Research Conference, Hrsg. Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel, 76-77. Pforzheim: -.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Deriving Customers' Product Perception Spaces from Forum Postings |
| Title of whole publication | GOR2010, 12th General Online Research Conference |
| Editor | Welker, Martin, Geißler, Holger, Kaczmirek, Lars, Wenzel |
| Page from | 76 |
| Page to | 77 |
| Location | Pforzheim |
| Publisher | - |
| Year | 2010 |
| URL | http://www.gor.de/gor10/GOR10_proceeding_online.pdf |
Associations
- People
- Ziniel, Wolfgang (Former researcher)
- Ledermüller, Karl (Former researcher)
- Organization
- Marketing Management IN (Details)
- Institute for Finance, Banking and Insurance IN (Details)