Quotation Salzberger, Thomas, Koller, Monika. 2010. Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao). Revista Brasileira de Marketing 9 (1): 05-15.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Revista Brasileira de Marketing
Language English
Title Investigating the impact of cognitive dissonance and customer satisfaction on loyalty and complaint behaviour. (Investigando o impacto da dissonancia cognitiva e satisfacao do cliente na lealdade e no comportamento pos-insatifacao)
Volume 9
Number 1
Year 2010
Page from 05
Page to 15
Reviewed? Y

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Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
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