Starjournal Quotation Dockner, Engelbert, Jorgensen, Steffen. 1988. Optimal advertising policies for diffusion models of new product innovation in monopolistic situations. Management Science (MS) 34 119-130.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Management Science (MS)
Citation Index SSCI
WU Journalrating 2009 A+
Starjournal Y
Language English
Title Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Volume 34
Year 1988
Page from 119
Page to 130

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People
Dockner, Engelbert (Details)
External
Jorgensen, Steffen
Organization
Institute for Finance, Banking and Insurance IN (Details)
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