Quotation Buber, Renate, Knassmüller, Monika, Schmidt, Andrea. 2010. Specialist bookshop or souvenir shop? The consumption behavior of museum shop visitors of an Austrian federal artmuseum. ACEI Association of Cultural Economics International, Kopenhagen, Dänemark, 10.06-12.06.2010.


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Abstract

Decreasing public funding and the trend towards marketization in the spirit of New Public Management concepts have caused a growing pressure on federal museums to increase their financial revenues without jeopardizing their academic and educational mission. Museum shops are expected to support the museum's mission by supplying products that aid in education, enjoyment and the extension of the visitors' relationship with the museum. In the course of a mixed-methodology study aiming at gaining a deeper understanding of the cultural consumption of the visitors of the shop of the Kunsthistorisches Museum Vienna, their purchasing behavior was researched. The findings are discussed against the background of the museum's mission, its public mandate and the related values.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Specialist bookshop or souvenir shop? The consumption behavior of museum shop visitors of an Austrian federal artmuseum
Event ACEI Association of Cultural Economics International
Year 2010
Date 10.06-12.06.2010
Country Denmark
Location Kopenhagen

Associations

Projects
Marketization of Museums
People
Buber, Renate (Details)
Knassmüller, Monika (Details)
Schmidt, Andrea (Former researcher)
Organization
Institute for Nonprofit Management IN (Details)
Institute for Public Management and Governance IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5307 Business and management economics (Details)
5321 Market research (Details)
5324 Organizational research (Details)
5351 Public economy (Details)
5363 Non-profit-sector research (NPO, NPI) (Details)
5365 Quality management (Details)
5405 Empirical social research (Details)
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