Quotation Salzberger, Thomas, Koller, Monika. 2010. Examining the functioning of different response scales based on innovative measurement models. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Examining the functioning of different response scales based on innovative measurement models
Title of whole publication Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School
Editor Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Page from xx
Page to xx
Location Copenhagen, Denmark
Year 2010

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People
Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
Institute for Statistics and Mathematics IN (Details)
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