Salzberger, Thomas, Koller, Monika. 2010. Examining the functioning of different response scales based on innovative measurement models. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Examining the functioning of different response scales based on innovative measurement models |
| Title of whole publication | Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School |
| Editor | Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter |
| Page from | xx |
| Page to | xx |
| Location | Copenhagen, Denmark |
| Year | 2010 |
Associations
- People
- Salzberger, Thomas (Details)
- Koller, Monika (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Statistics and Mathematics IN (Details)