Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. NeuroPsychoEconomics/ConNEcs Conference 2010, Copenhagen Business School, Dänemark, 31.02.-01.06..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats |
| Event | NeuroPsychoEconomics/ConNEcs Conference 2010 |
| Year | 2010 |
| Date | 31.02.-01.06. |
| Country | Denmark |
| Location | Copenhagen Business School |
Associations
- People
- Koller, Monika (Details)
- Salzberger, Thomas (Details)
- External
- Himmer, Christoph
- Organization
- Marketing Management IN (Details)
- Institute for Statistics and Mathematics IN (Details)