Quotation Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. NeuroPsychoEconomics/ConNEcs Conference 2010, Copenhagen Business School, Dänemark, 31.02.-01.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats
Event NeuroPsychoEconomics/ConNEcs Conference 2010
Year 2010
Date 31.02.-01.06.
Country Denmark
Location Copenhagen Business School

Associations

People
Koller, Monika (Details)
Salzberger, Thomas (Details)
External
Himmer, Christoph
Organization
Marketing Management IN (Details)
Institute for Statistics and Mathematics IN (Details)
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