Quotation Koller, Monika, Salzberger, Thomas, Himmer, Christoph. 2010. Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats. In NeuroPsychoEconomcis 2010 Conference Proceedings, Hrsg. Flemming Hansen, Martin Reimann, Oliver Schilke, 14-14. München, Washington:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Eye-tracking analysis as a complementary technique to psychometric scale analysis - The case of evaluating different answer formats
Title of whole publication NeuroPsychoEconomcis 2010 Conference Proceedings
Editor Flemming Hansen, Martin Reimann, Oliver Schilke
Page from 14
Page to 14
Location München, Washington
Year 2010

Associations

People
Koller, Monika (Details)
Salzberger, Thomas (Details)
External
Himmer, Christoph
Organization
Marketing Management IN (Details)
Institute for Statistics and Mathematics IN (Details)
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