Quotation Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. In Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School, Hrsg. Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, xx-xx. Copenhagen, Denmark:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective
Title of whole publication Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School
Editor Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Page from xx
Page to xx
Location Copenhagen, Denmark
Year 2010

Associations

Projects
Value from a customer perspective
People
Zauner, Alexander (Former researcher)
Floh, Arne (Details)
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
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