Quotation Zauner, Alexander, Floh, Arne, Koller, Monika. 2010. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. 39th EMAC Conference, Copenhagen, Dänemark, 01.06.-04.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective
Event 39th EMAC Conference
Year 2010
Date 01.06.-04.06.
Country Denmark
Location Copenhagen

Associations

Projects
Value from a customer perspective
People
Zauner, Alexander (Former researcher)
Floh, Arne (Details)
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
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