Quotation Ziniel, Wolfgang, Ledermüller, Karl. 2010. Deriving Customers' Product Perception Spaces from Forum Postings. General Online Research 2010, Pforzheim, Deutschland, 27.05- 28.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Deriving Customers' Product Perception Spaces from Forum Postings
Event General Online Research 2010
Year 2010
Date 27.05- 28.05
Country Germany
Location Pforzheim
URL http://www.gor.de/gor10/index_en.php

Associations

People
Ziniel, Wolfgang (Former researcher)
Ledermüller, Karl (Former researcher)
Organization
Marketing Management IN (Details)
Institute for Finance, Banking and Insurance IN (Details)
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