Ziniel, Wolfgang, Ledermüller, Karl. 2010. Deriving Customers' Product Perception Spaces from Forum Postings. General Online Research 2010, Pforzheim, Deutschland, 27.05- 28.05.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Deriving Customers' Product Perception Spaces from Forum Postings |
| Event | General Online Research 2010 |
| Year | 2010 |
| Date | 27.05- 28.05 |
| Country | Germany |
| Location | Pforzheim |
| URL | http://www.gor.de/gor10/index_en.php |
Associations
- People
- Ziniel, Wolfgang (Former researcher)
- Ledermüller, Karl (Former researcher)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Finance, Banking and Insurance IN (Details)