Ziniel, Wolfgang, Ledermüller, Karl. 2010. Deriving Customers' Product Perception Spaces from Forum Postings. General Online Research 2010, Pforzheim, Deutschland, 27.05- 28.05.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Deriving Customers' Product Perception Spaces from Forum Postings |
Event | General Online Research 2010 |
Year | 2010 |
Date | 27.05- 28.05 |
Country | Germany |
Location | Pforzheim |
URL | http://www.gor.de/gor10/index_en.php |
Associations
- People
- Ziniel, Wolfgang (Former researcher)
- Ledermüller, Karl (Former researcher)
- Organization
- Marketing Management IN (Details)
- Institute for Finance, Banking and Insurance IN (Details)