Quotation Reutterer, Thomas, Wiesel, Stefan. 2010. Customer Relationship Management. In: Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden, Hrsg. Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher, 83-96. Wien u.a.: UTB.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Customer Relationship Management
Title of whole publication Praxis der Organisationsanalyse: Anwendungsfelder und ihre Methoden
Editor Wolfgang Mayrhofer, Michael Meyer, Stefan Titscher
Page from 83
Page to 96
Location Wien u.a.
Publisher UTB
Year 2010
Reviewed? Y

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People
Reutterer, Thomas (Details)
Wiesel-Severin, Stefan (Details)
Organization
Service Marketing and Tourism IN (Details)
Marketing DP (Details)
Retailing and Marketing IN (Details)
Research Institute for Computational Methods FI (Details)
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