Quotation Pezenka, Ilona, Schneider, Anke. 2010. Comparing Pictorial and Verbal Scales for City Image Measurement. In Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE), Hrsg. CAUTHE 2010, Hobart, Australia:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Comparing Pictorial and Verbal Scales for City Image Measurement
Title of whole publication Official Conference Proceedings, 20th Annual Conference, Council for Australian University Tourism and Hospitality Education (CAUTHE)
Editor CAUTHE 2010
Page from 0
Page to 0
Location Hobart, Australia
Year 2010
ISBN 978 1 86295 560 8

Associations

Projects
Interlinking E-Tourism and Marketing Science
People
Pezenka, Ilona (Former researcher)
Schneider, Anke (Former researcher)
Organization
Institute for Marketing and Customer Analytics IN (Details)
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