Quotation Hofbauer, Julia, Stangl, Brigitte, Teichmann, Karin. 2010. Online Destination Marketing: Do Local DMOs Consider International Guidelines for Their Website Design?. In Information Communication Technologies in Tourism 2010, Hrsg. Gretzel, Ulrike; Law Rob; Fuchs Matthias, 261-271. Lugano: Springer.


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Abstract

Websites of destination management organisations (DMOs) have to meet certain criteria in order to guarantee high quality of tourism-related information. The World Tourism Organisation (UNWTO) and the International Federation for IT and Travel & Tourism (IFITT) developed guidelines for DMOs to improve the quality and effectiveness of their presentation on the Internet. This study applies a content analysis to evaluate 80 local DMO-websites in Austria concerning the implementation of the guidelines from UNWTO/IFITT. Furthermore, due to the growing importance of Web 2.0 applications, it is assessesed if Web 2.0 features are implemented on websites of local DMOs. The study reveals gaps between the recommendations for the design of DMO-websites and their actual implementation. Results show that the guidelines compiled by UNWTO/IFITT receive limited or no attention for the design of DMO-websites. Moreover, it is detected that Web 2.0 applications are entirely absent on all of the 80 investigated local DMO-websites.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Online Destination Marketing: Do Local DMOs Consider International Guidelines for Their Website Design?
Title of whole publication Information Communication Technologies in Tourism 2010
Editor Gretzel, Ulrike; Law Rob; Fuchs Matthias
Page from 261
Page to 271
Location Lugano
Publisher Springer
Year 2010

Associations

People
Stangl, Brigitte (Former researcher)
Teichmann, Karin (Former researcher)
External
Hofbauer, Julia
Organization
Institute for Marketing and Customer Analytics IN (Details)
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