Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases.. EMAC, Nantes, Frankreich, 26.05.-29.05..
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | English |
| Title | Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases. |
| Event | EMAC |
| Year | 2009 |
| Date | 26.05.-29.05. |
| Country | France |
| Location | Nantes |
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- People
- Stöttinger, Barbara (Details)
- Penz, Elfriede (Details)
- Organization
- International Marketing Management IN (Details)