Stöttinger, Barbara, Penz, Elfriede. 2009. Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases.. EMAC, Nantes, Frankreich, 26.05.-29.05..
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Paper presented at an academic conference or symposium |
Language | English |
Title | Emotional and Motivational Aspects of Buying Fake Products Revisited - Qualitative Insights into Luxury Product Purchases. |
Event | EMAC |
Year | 2009 |
Date | 26.05.-29.05. |
Country | France |
Location | Nantes |
Associations
- People
- Stöttinger, Barbara (Details)
- Penz, Elfriede (Details)
- Organization
- International Marketing Management IN (Details)