Quotation Keusch, Florian. 2007. einBLICK. Gruppierung von Marken und Unternehmen zu Marktsegmenten. transfer - Werbeforschung & Praxis 52 (3): 56-57.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title einBLICK. Gruppierung von Marken und Unternehmen zu Marktsegmenten
Volume 52
Number 3
Year 2007
Page from 56
Page to 57

Associations

People
Keusch, Florian (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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