Quotation Schnedlitz, Peter, Zopf, Stefan. 2009. An Analysis of Ingredient Branding Using the Exampla of TetraPak. In: European Retail Research, Volume 23 Issue II, Hrsg. Schnedlitz, Peter et al., 127-144. Wiesbaden: Gabler.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title An Analysis of Ingredient Branding Using the Exampla of TetraPak
Title of whole publication European Retail Research, Volume 23 Issue II
Editor Schnedlitz, Peter et al.
Page from 127
Page to 144
Location Wiesbaden
Publisher Gabler
Year 2009
Reviewed? Y

Associations

People
Schnedlitz, Peter (Details)
External
Zopf, Stefan
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5315 Commercial science (Details)
5320 Marketing (Details)
Google Scholar: Search