Schnedlitz, Peter, Zopf, Stefan. 2009. An Analysis of Ingredient Branding Using the Exampla of TetraPak. In: European Retail Research, Volume 23 Issue II, Hrsg. Schnedlitz, Peter et al., 127-144. Wiesbaden: Gabler.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | An Analysis of Ingredient Branding Using the Exampla of TetraPak |
| Title of whole publication | European Retail Research, Volume 23 Issue II |
| Editor | Schnedlitz, Peter et al. |
| Page from | 127 |
| Page to | 144 |
| Location | Wiesbaden |
| Publisher | Gabler |
| Year | 2009 |
| Reviewed? | Y |
Associations
- People
- Schnedlitz, Peter (Former researcher)
- External
- Zopf, Stefan
- Organization
- Institute for Retailing & Data Science IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5315 Commercial science (Details)
- 5320 Marketing (Details)