Schnedlitz, Peter, Zopf, Stefan. 2009. An Analysis of Ingredient Branding Using the Exampla of TetraPak. In: European Retail Research, Volume 23 Issue II, Hrsg. Schnedlitz, Peter et al., 127-144. Wiesbaden: Gabler.

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Publication's profile

Status of publication	Published
Affiliation	WU
Type of publication	Chapter in edited volume
Language	English
Title	An Analysis of Ingredient Branding Using the Exampla of TetraPak
Title of whole publication	European Retail Research, Volume 23 Issue II
Editor	Schnedlitz, Peter et al.
Page from	127
Page to	144
Location	Wiesbaden
Publisher	Gabler
Year	2009
Reviewed?	Y

Associations

People: Schnedlitz, Peter (Details)
External: Zopf, Stefan
Organization: Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria'): 5300 Economics (Details); 5315 Commercial science (Details); 5320 Marketing (Details)

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