Schnedlitz, Peter, Zopf, Stefan. 2009. An Analysis of Ingredient Branding Using the Exampla of TetraPak. In: European Retail Research, Volume 23 Issue II, Hrsg. Schnedlitz, Peter et al., 127-144. Wiesbaden: Gabler.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | An Analysis of Ingredient Branding Using the Exampla of TetraPak |
Title of whole publication | European Retail Research, Volume 23 Issue II |
Editor | Schnedlitz, Peter et al. |
Page from | 127 |
Page to | 144 |
Location | Wiesbaden |
Publisher | Gabler |
Year | 2009 |
Reviewed? | Y |