Quotation Göke, Regina. 2009. The development of French marketing terms: processes of term formation and semantic change (1960-2008). Fachsprache - International Journal of LSP (3-4): 153-165.


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Abstract

This contribution presents selected results of a larger study whose main interest is to find out how French marketing terminology has developed from the beginning of the discipline in France in the 1960s until 2008. The diachronic study is based on a text corpus, which consists of ten samples, each representing a period of four or five years, of the specialist journal Revue Française du Marketing (RFM). An exemplary analysis reveals how the progress in marketing manifests itself linguistically in the creation and borrowing of terms. With the aid of corpus linguistic measures and instruments (WordSmith Tools 5.0), we investigate how basic terms like the term marketing itself or the concept of communication are adopted and come into fashion. A further look at the use of these and other terms leads to some interesting results concerning processes of term formation and semantic change. Keywords terminology, corpus linguistics, term formation, lexical semantics, semantic change, marketing, French 1 Introduction

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Fachsprache - International Journal of LSP
Language English
Title The development of French marketing terms: processes of term formation and semantic change (1960-2008)
Number 3-4
Year 2009
Page from 153
Page to 165

Associations

People
Göke, Regina (Details)
Organization
Institute for Romance Languages IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
6611 Linguistics (Details)
6615 Romance studies (Details)
6619 Lexicography (Details)
6625 Technical language studies (Details)
6629 Terminology (Details)
6634 Cognitive linguistics (Details)
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