Göke, Regina. 2009. The development of French marketing terms: processes of term formation and semantic change (1960-2008). Fachsprache - International Journal of LSP (3-4): 153-165.
BibTeX
Abstract
This contribution presents selected results of a larger study whose main interest is to find out how French marketing terminology has developed from the beginning of the discipline in France in the 1960s until 2008. The diachronic study is based on a text corpus, which consists of ten samples, each representing a period of four or five years, of the specialist journal Revue Française du Marketing (RFM). An exemplary analysis reveals how the progress in marketing manifests itself linguistically in the creation and borrowing of terms. With the aid of corpus linguistic measures and instruments (WordSmith Tools 5.0), we investigate how basic terms like the term marketing itself or the concept of communication are adopted and come into fashion. A further look at the use of these and other terms leads to some interesting results concerning processes of term formation and semantic change. Keywords terminology, corpus linguistics, term formation, lexical semantics, semantic change, marketing, French 1 Introduction
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | Fachsprache - International Journal of LSP |
Language | English |
Title | The development of French marketing terms: processes of term formation and semantic change (1960-2008) |
Number | 3-4 |
Year | 2009 |
Page from | 153 |
Page to | 165 |
Associations
- People
- Göke, Regina (Details)
- Organization
- Institute for Romance Languages IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 6611 Linguistics (Details)
- 6615 Romance studies (Details)
- 6619 Lexicography (Details)
- 6625 Technical language studies (Details)
- 6629 Terminology (Details)
- 6634 Cognitive linguistics (Details)