Quotation Hofer, Natalie, Radler, Viktoria, Bermoser, Katharina. 2010. Wahrnehmung und Wirkung von TV-Spots - Eine Blickregistrierungsstudie. Wien: Facultas.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title Wahrnehmung und Wirkung von TV-Spots - Eine Blickregistrierungsstudie
Location Wien
Publisher facultas wuv
Year 2010
ISBN 9783708905730

Associations

Projects
Eye tracking methodology and its validity - demonstrated through the measurement of the influence of media and product involvement on advertising effectiveness
People
Hofer, Natalie (Former researcher)
External
Bermoser, Katharina
Radler, Viktoria
Organization
Marketing and Consumer Research IN (Details)
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