Hofer, Natalie, Radler, Viktoria, Bermoser, Katharina. 2010. Wahrnehmung und Wirkung von TV-Spots - Eine Blickregistrierungsstudie. Wien: Facultas.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Wahrnehmung und Wirkung von TV-Spots - Eine Blickregistrierungsstudie |
| Location | Wien |
| Publisher | facultas wuv |
| Year | 2010 |
| ISBN | 9783708905730 |
Associations
- Projects
- Eye tracking methodology and its validity - demonstrated through the measurement of the influence of media and product involvement on advertising effectiveness
- People
- Hofer, Natalie (Former researcher)
- External
- Bermoser, Katharina
- Radler, Viktoria
- Organization
- Institute for Marketing and Consumer Research IN (Details)