Hofer, Natalie, Radler, Viktoria, Bermoser, Katharina. 2010. Wahrnehmung und Wirkung von TV-Spots - Eine Blickregistrierungsstudie. Wien: Facultas.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Book (monograph) |
Language | German |
Title | Wahrnehmung und Wirkung von TV-Spots - Eine Blickregistrierungsstudie |
Location | Wien |
Publisher | facultas wuv |
Year | 2010 |
ISBN | 9783708905730 |
Associations
- Projects
- Eye tracking methodology and its validity - demonstrated through the measurement of the influence of media and product involvement on advertising effectiveness
- People
- Hofer, Natalie (Former researcher)
- External
- Bermoser, Katharina
- Radler, Viktoria
- Organization
- Institute for Marketing and Consumer Research IN (Details)