Quotation Mayerhofer, Wolfgang, Hofer, Natalie. 2010. Blickregistrierung und Tachistoskopie in der Anzeigenwirkungsforschung. In: FOCUS-Jahrbuch 2010, Hrsg. Wolfgang J. Koschnick, 197-226. München: Focus.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Blickregistrierung und Tachistoskopie in der Anzeigenwirkungsforschung
Title of whole publication FOCUS-Jahrbuch 2010
Editor Wolfgang J. Koschnick
Page from 197
Page to 226
Location München
Publisher Focus
Year 2010

Associations

People
Mayerhofer, Wolfgang (Former researcher)
Hofer, Natalie (Former researcher)
Organization
Marketing and Consumer Research IN (Details)
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