Mayerhofer, Wolfgang, Secka, Marion. 2010. Aktuelle Beiträge zur Markenforschung.Tagungsband des 3. Internationalen Markentags.
Reihe Werbe- und Markenforschung. Wiesbaden: Gabler.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Aktuelle Beiträge zur Markenforschung.Tagungsband des 3. Internationalen Markentags. Reihe Werbe- und Markenforschung |
| Location | Wiesbaden |
| Publisher | Gabler |
| Year | 2010 |
Associations
- People
- Mayerhofer, Wolfgang (Former researcher)
- Kalteis, Marion (Former researcher)
- Organization
- Institute for Marketing and Consumer Research IN (Details)