Quotation Miska, Christof, Viktoria K., Brunner. 2009. Corporate PhD Awards: An explorative analysis of use and benefits of corporate PhD awards. Saarbrücken: VDM Verlag Dr. Müller.


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Abstract

In our book, we examine corporate PhD awards, i.e. prizes from companies for academics and their research. Based on an analytical framework, we aim at finding out why companies award such prizes and evaluate the benefits on the basis of some selected examples. We use our findings to draw implications of how to improve corporate PhD awards and use them more effectively as instruments for corporate social responsibility, employer branding and knowledge transfer. Additionally, we present the case study of the "Nokia EBF PhD Award" 2007. We were involved in this project and describe the promotional and organizational steps of the prize, as well as a stakeholder analysis considering all groups and persons with a special interest in the award. Later, we briefly analyze submission response and draw - based on our findings and experience with the corporate examples - implications of how to improve the prize in the future.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language English
Title Corporate PhD Awards: An explorative analysis of use and benefits of corporate PhD awards
Location Saarbrücken
Publisher VDM Verlag Dr. Müller
Year 2009
URL http://www.amazon.co.uk/Corporate-PhD-Awards-explorative-corporate/dp/3639205197/ref=sr_1_1?ie=UTF8&s=books&qid=1261574838&sr=8-1
ISBN 3639205197

Associations

People
Miska, Christof (Details)
External
Viktoria K., Brunner
Organization
International Marketing Management IN (Details)
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