Quotation Teichmann, Karin, Zins, Andreas. 2009. Travel career pattern and travel horizon: some common ground?. In Sustainable Management and Marketing, Hrsg. S. Luxton, 215-215. Melbourne: ANZMAC.




This study explores the role of travel career pattern and travel horizon on future travel plans. The study examines if these two concepts show some systematic links which are useful in explaining future destination preferences. The first research question investigates the motivational dimensions as proposed by Pearce's travel career pattern. The results show that motives for near future leisure trips exhibit the expected pattern and differ by age and travel experience. The second question focuses on a re-interpretation of travel horizons as expressed by future destination preference patterns based on cultures zones instead of geographic distances. Five distinct travel horizon patterns are identified using cluster analysis to show that travel career factors have little influence on future destination preferences.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Travel career pattern and travel horizon: some common ground?
Title of whole publication Sustainable Management and Marketing
Editor S. Luxton
Page from 215
Page to 215
Location Melbourne
Publisher ANZMAC
Year 2009
ISBN 1 86308 160 7
URL http://www.duplication.net.au/ANZMAC09/Menu.html


Teichmann, Karin (Former researcher)
Zins, Andreas (Former researcher)
Institute for Marketing and Customer Analytics IN (Details)
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