Quotation Spiekermann, Sarah, Acquisti, A.. 2008. Do Pop-Ups Pay Off? Economic effects of attention-consuming advertising. In Workshop on Information Systems and Economics (WISE 2008), Dezember 2008, Hrsg. WISE, ---. Paris:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Do Pop-Ups Pay Off? Economic effects of attention-consuming advertising
Title of whole publication Workshop on Information Systems and Economics (WISE 2008), Dezember 2008
Editor WISE
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Location Paris
Year 2008

Associations

People
Spiekermann-Hoff, Sarah (Details)
External
Acquisti, A.
Organization
Institute for Information Systems and Society IN (Details)
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