Quotation Floh, Arne, Koller, Monika, Zauner, Alexander. 2009. The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions. In Proceedings of the Ninth International Conference on Electronic Business (ICEB 2009). "Ubiquitous e-Services in Digital Society", Hrsg. Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong, Hong Kong, 257-264. Macau:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The impact of perceived valence, perceived information credibility and valence intensity of online reviews on purchase intentions
Title of whole publication Proceedings of the Ninth International Conference on Electronic Business (ICEB 2009). "Ubiquitous e-Services in Digital Society"
Editor Department of Decision Sciences and Managerial Economics The Chinese University of Hong Kong, Hong Kong
Page from 257
Page to 264
Location Macau
Year 2009
ISBN ISSN: 1683-0040

Associations

People
Floh, Arne (Details)
Koller, Monika (Details)
Zauner, Alexander (Former researcher)
Organization
Marketing Management IN (Details)
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