Salzberger, Thomas, Koller, Monika. 2009. An Investigation of the Functioning of Different Response Scales
in Online-administered Data Collection. In Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference, Hrsg. Department of Marketing, Monash University, 1-8. Melbourne, Australia:
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection |
Title of whole publication | Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference |
Editor | Department of Marketing, Monash University |
Page from | 1 |
Page to | 8 |
Location | Melbourne, Australia |
Year | 2009 |
ISBN | 1 86308 158 5 |
Associations
- People
- Salzberger, Thomas (Details)
- Koller, Monika (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Statistics and Mathematics IN (Details)