Quotation Salzberger, Thomas, Koller, Monika. 2009. An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection. In Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference, Hrsg. Department of Marketing, Monash University, 1-8. Melbourne, Australia:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection
Title of whole publication Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference
Editor Department of Marketing, Monash University
Page from 1
Page to 8
Location Melbourne, Australia
Year 2009
ISBN 1 86308 158 5

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Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Marketing Management IN (Details)
Institute for Statistics and Mathematics IN (Details)
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