Salzberger, Thomas, Koller, Monika. 2009. An Investigation of the Functioning of Different Response Scales
in Online-administered Data Collection. In Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference, Hrsg. Department of Marketing, Monash University, 1-8. Melbourne, Australia:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | An Investigation of the Functioning of Different Response Scales in Online-administered Data Collection |
| Title of whole publication | Proceedings of the Australia and New Zealand Marketing Academy (Anzmac) 2009 Conference, Sustainable Management and Marketing Conference |
| Editor | Department of Marketing, Monash University |
| Page from | 1 |
| Page to | 8 |
| Location | Melbourne, Australia |
| Year | 2009 |
| ISBN | 1 86308 158 5 |
Associations
- People
- Salzberger, Thomas (Details)
- Koller, Monika (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Institute for Statistics and Mathematics IN (Details)