Quotation Göke, Regina. 2008. The development of French marketing terms: processes of term formation and semantic change. 1st WU Symposium on International Business Communication Methodological Issues in Economic and Business Communication, Wien, Österreich, 29.11. - 30.11.2008.


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Abstract

This contribution presents selected results of a larger study whose main issue is to find out how French marketing terminology has developed since the beginning of marketing in France until now. The diachronic study is based on a corpus, which consists of ten samples, each representing a period of five years of the French specialist journal Revue Française du Marketing. An exemplary analysis shows how the progress in marketing manifests itself linguistically by the creation and borrowing of terms. With the aid of corpus linguistic instruments, we see how central terms like the term marketing itself, communication, client or cible come into fashion and develop over time. A more detailed look at the use of these and other terms leads to some interesting results concerning processes of term formation and semantic change.

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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The development of French marketing terms: processes of term formation and semantic change
Event 1st WU Symposium on International Business Communication Methodological Issues in Economic and Business Communication
Year 2008
Date 29.11. - 30.11.2008
Country Austria
Location Wien

Associations

People
Göke, Regina (Details)
Organization
Institute for Romance Languages IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
6611 Linguistics (Details)
6615 Romance studies (Details)
6619 Lexicography (Details)
6625 Technical language studies (Details)
6629 Terminology (Details)
6634 Cognitive linguistics (Details)
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